The PR/Blogger Relationship – Part 1

When I entered the world of online/interactive journalism (the word blogger still hadn’t reached popular status and – at the time – referred to personal, online diaries), my first gig was for a film Web site. At the time, online media was considered to be at the bottom of the PR totem pole. Because of …

Blogging Basics: Five Rules To Blog By

In my second year of college, my Composition 202 professor walked into our first day of class and distributed composition books – the small, bound, marbled books we find on drugstore shelves for a dollar or two. Taped to the inside cover of each book was a list of topics. Throughout the semester, she advised, …