Disclosure and the FTC

You’re a blogger, not a lawyer, and chances are, you can’t afford a legal team to create a formal disclosure for you. Nor do you want to unintentionally catch the eye of the FTC for violating their amended policies. How do these policies affect you, and how can you protect yourself?
Understanding the FTC Amendments:
The FTC’s …

Failure to Disclose Can Be Costly – To The Tune of $11,000 Per Post

On October 5, the Federal Trade Commission released its final revisions to its guidelines for advertisers regarding endorsements and advertising testimonials to remain complaint with its act, marking the first amendment to The Guides since 1980. These guidelines change the disclosure rules around paid paid endorsements and testimonials – and how these brands can best …