The release of the “Google Beauty Trends Report” compared trends in skincare searches by users in France, Japan and the United States.  Although each country has its own unique preferences when it comes to cosmetic and beauty products online, it appeared that trends eventually spread from region to region and around the world.  Here’s a list of the top skincare and beauty products trends for 2017 gleaned from the Google study.

Face Masks

The biggest trend that united all the markets were face masks.  It appears that concerns about acne, blackheads, oily skin and hydration ride high in the minds of people searching for beauty product information.  Charcoal masks, which are known to absorb dirt and oil from the skin are especially popular.  The influence of South Korea on the beauty industry has been rapid with many Seoul-based cosmetic brands becoming known for their superior sheet masks.  Another trend to be noted is the social aspect of peel off masks where friends and families exfoliate together and take advantage of the laugh generating visuals provided by the masks.

Vegan Friendly Products

It wasn’t all that long ago that the term vegan was relatively unheard of in day to day society.  However, along with greater concern about product testing on animals, healthier diets and the environment in general, avoiding all animal products in skincare has become a mainstream consideration.  Cruelty-free marketing has been in vogue since the 80s, but in the 21rst century, many brands are taking it a step further and marketing products that claim to be 100% vegan.

Bath Bombs

Bathing, in general, appears to be on the rise with consumers looking to create an experience out of what was once just a mundane necessity.  This, in turn, has led to an increase in the use of store bought bath bombs. Consequently, there has been a somewhat surprising growth in interest in learning how to make them at home using recipes found online.  The fact that bath bombs generate stimulating visuals has also started a trend of bathtime videos which feature the fizzy orbs and the resulting coloured water.

Face Brushes

There’s been a growing interest in the use of mechanical devices when it comes to skincare.  The most popular types of devices revolve around scrubbing, brushing and exfoliating in general.  However,  face brushes appear to be leading the trend.  With their ability to exfoliate and improve circulation while removing oils and dirt, face brushing has become a daily routine in more and more bathrooms worldwide.

Men’s Care

In the modern world skincare is no longer the sole domain of women.  More and more men are waking up to the benefits of specialized face washes, exfoliants, moisturizers and soaps.  Along with the trend of facial hair and its related balms, waxes and conditioners, men’s care is a growth category that is being noticed by more beauty product manufacturers.





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